An affiliate marketing network has more to do with the companies that are looking to market their goods and services, than with the affiliates themselves. Think of it as a chain where the company is at one end, and a large number of affiliates are at the other.
If a company tried to manage all its affiliates simultaneously, it would have to build an office just to manage them all. An affiliate marketing network takes care of some of these issues. As the company begins to expand its affiliate population, there can be tens of thousands of clicks to monitor, and keeping track of all the sales and commissions can become a huge task. Add to this the issue of payments. Any legitimate affiliate marketing program is critically dependent upon timely payments being made to their affiliates.
You can imagine the number of checks that have to be printed and dispatched, or the electronic transfers that have to be affected. To further add to this confusion, different affiliates may prefer different modes of payments. Any company that tries to keep track of all this, is sure to get bogged down in detail. That's where an affiliate marketing network comes into play.
It handles all the issues related to the managing of affiliates. It provides a layer of abstraction between the company and the thousands of affiliates it uses. The manufacturing company just interacts with the affiliate marketing network interface, and hands them a payment every week or month.
Thereafter, it internally keeps a record of all the affiliates and the work they've been doing and works out the payments for each one. Even as affiliates join and leave the network, the parent company is insulated and can afford to concentrate on doing its core job of producing of high quality products and services.
There's another advantage of an affiliate marketing network. Affiliates don't scout for opportunities and interact with companies. In all probability, they don't have time to deal with individual cases. The affiliate marketing network handles the negotiation and the terms with the manufacturing organization, and affiliates are saved from all that so they can concentrate on making their websites as attractive as they can be.
Working with an affiliate marketing network is probably the smartest thing you can do while you're setting up your website. You can be sure of receiving timely payments and great assistance as you make your presence known online.
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